Email + SMS Combo Campaigns That Create High‑Intent Mortgage Conversations
Turn behavioral signals into real borrower engagement. Our combo engine blends inbox‑safe email, high‑response SMS, automated follow‑up, and compliant activation triggers to generate conversations that convert.
TARGETING & SCRIPTING
🎯 High‑Intent Engagement Starts With Behavioral Targeting
Identify the right homeowners before the first message is sent. Our targeting pinpoints borrowers with:
- High revolving debt — ideal for consolidation and cash‑flow improvement
- High primary or investment mortgage rates — strong refinance candidates
- Strong payment histories — indicators of qualification and stability
This ensures every message is relevant, personalized, and rooted in real credit data.
💬 Structured Email + SMS Scripts Built Around the Borrower’s Profile
Each message — email and SMS — is crafted using the homeowner’s actual credit attributes, enabling you to send:
- Personalized loan options
- Clear financial benefits
- Prescreened firm offers that comply with FCRA
- Dual‑channel activation (email + SMS delivered together)
The result: dramatically higher response rates, stronger inbox placement, and more meaningful borrower conversations.
AGENT EXPERIENCE & CONTROL
🗣️ Structured Agent Scripts for High Quality Conversations
When a homeowner replies YES, engages with email, or requests a call, your agents receive a full credit‑based and activation‑based profile snapshot, including:
- Multiple loan‑option paths
- Objection‑handling points
- Borrower‑specific benefits
- Email + SMS engagement history
Whether your team is calling back or taking a live transfer, they can immediately present relevant options with confidence.
🔧 You Stay in Full Control
Campaign structure, loan options, pricing, and targeting criteria remain 100% controlled by you. We simply power the:
- Email delivery
- SMS delivery
- Scripts
- Automation
- Compliance
Your team retains full ownership of the borrower experience.
COMPLIANCE
🔐 Built In Compliance From Day One
Every combo campaign includes:
FCRA‑required prescreen disclosure
A2P 10DLC‑approved SMS templates
Inbox‑safe email formatting for 85–95% inbox placement
Compliant firm‑offer language
STOP/opt‑out compliance across both channels
Your outreach stays compliant while still delivering high‑intent mortgage conversations.
HOW IT WORKS
Credit Bureau Data + Client‑Provided Data
We combine your client‑provided homeowner data with current, accurate credit bureau data (TransUnion, Experian, Equifax) to identify real, high‑intent mortgage opportunities:
- Cash‑out opportunities
- Debt‑consolidation candidates
- HELOC / second‑lien options
- Rate‑and‑term savings
This ensures every email and SMS is relevant, compliant, and tied to a real mortgage‑based need.
Structured, Data‑Driven Email + SMS Scripts
Each script is built around the homeowner’s actual credit profile and your client‑provided data, and includes:
- Personalized credit‑based opener
- Required FCRA prescreen disclosure
- Clear benefit summary
- “Reply YES” call‑to‑action
- Automatic routing to your agents
These dual‑channel scripts consistently generate high inbox placement, high SMS response rates, and high‑intent mortgage conversations.
High‑Volume Combo Automation
Your campaigns run on a high‑volume, compliant automation engine:
- Inbox‑safe email delivery
- High‑volume A2P 10DLC SMS delivery
- Time‑zone‑aware sending
- Multi‑day follow‑ups
- Reply routing to your agents
- STOP/opt‑out compliance
- Deliverability optimization
You maintain full control over messaging, loan options, pricing, and targeting criteria.
PERFORMANCE & EXECUTION
📈 Campaign Execution Overview
- High‑volume email delivery with 85–95% inbox placement
- High‑response SMS delivery (18%–35% response rate based on mortgage prescreen industry benchmarks)
- Automated follow‑ups at 2 hours, next morning, and 48 hours
- Instant routing of YES replies to your licensed agents
Email + SMS + credit‑based scripting creates a frictionless path for homeowners to engage on their terms — resulting in more conversations and more applications.
🏡 Available Campaign Types
- Owner‑Occupied Refinance
- Investment Property Refinance
- FHA Refinance
- FHA Purchase
- Second Mortgage / HELOC
- Purchase
Each campaign includes credit‑based targeting, structured scripts, and full SMS automation.
PRICING
💵 Combo Package Pricing — $0.70 a lead
ICombo Email + SMS activation includes:
3,000 Minimum Order
Structured, data‑driven email + SMS scripts
Inbox‑safe email delivery
High‑response SMS delivery
Compliance setup (A2P 10DLC + FCRA)
Prescreen disclosure sequencing
Multi‑day follow‑up automation
Instant routing of YES replies to your agents
Credit bureau approval is optional and only required if you choose to add credit‑based targeting.
Contact
For additional information, please email
[email protected]
or call 415-577-4942.