Attributes Overview
Attributes are the data signals used to identify borrowers for each campaign type. The system uses both Demographic Data and Credit‑Based Data, and each campaign applies a curated combination of these signals based on the borrower profile it is designed to reach.
Demographic Data reflects property characteristics, estimated mortgage information, household indicators, modeled income, and financial insights such as Debt Insight and Debt‑to‑Income Insight.
Credit‑Based Data reflects verified credit information including FICO score, mortgage trades, balances, payments, debt obligations, and income derived from credit obligations.
Each campaign uses only the specific data points relevant to that borrower scenario. The dropdown menu shows the exact targeting criteria selected for each campaign, so agents do not need to understand or review all available attributes.
Campaigns
These are the campaigns available in the dropdown. Each campaign uses a defined attribute set tailored to its borrower profile.
TARGETING & EXECUTION
🎯DEMOGRAPHIC DATA CAMPAIGNS
Demographic Data
Demographic Data includes property characteristics, estimated mortgage information, household indicators, modeled income, and financial insights such as Debt Insight and Debt‑to‑Income Insight.
Credit‑Based Data
Credit‑Based Data includes verified credit attributes such as FICO score, mortgage trades, balances, payments, debt obligations, and income derived from credit obligations (DTI‑based income modeling).
Each campaign uses a curated subset of these attributes based on the borrower scenario it targets. The dropdown menu shows the exact attributes selected for each campaign.
Custom Campaign Options
Our platform includes a set of pre‑built campaigns designed to target the most common and effective borrower scenarios across refinance, purchase, equity, and FHA opportunities. Each campaign uses a curated combination of demographic and credit‑based signals, and the dropdown menu shows the exact targeting criteria selected for that campaign.
In addition to these pre‑built options, campaigns can also be customized based on the audience an agent or lender wants to reach. Custom targeting can be built around QM or Non‑QM loan products, first‑lien or second‑lien strategies, or any borrower profile that requires a more specific approach.
If you have a particular audience in mind or want to build a custom targeting strategy, we can create any profile or campaign needed.
Contact
For additional information, please email
hoshang@1to1mortgage.net
or call 415-577-4942.