How SMS campaigns work
Campaign Execution Overview
1to1 Mortgage delivers a fully automated, compliant, and data-driven SMS outreach system that turns credit-based homeowner data into high-engagement conversations — without manual dialing, agents, or guesswork.
1. Data Ingestion & Script Generation
1to1 Mortgage automatically transforms your credit-based lead file into personalized SMS sequences.
- Lead ingestion
- Dynamic script generation
- Credit-based personalization
Each homeowner receives a unique, compliant, data-driven script aligned with their credit profile and loan indicators.
2. Compliance & Deliverability Optimization
MagicBlocks applies all required compliance layers before sending any message.
- A2P 10DLC registration
- Opt-out automation
- Prescreened offer disclosures
- Carrier deliverability optimization
This ensures your campaigns remain compliant and reach the homeowner’s device reliably.
3. Automated SMS Delivery
- Time-zone-aware scheduling
- Multi-touch message sequencing
- Personalized tokens (credit, debt, loan type, benefits)
- Automated follow-ups with new homeowner-specific benefits
4. Real-Time Reply Routing
- Direct phone number
- CRM or LOS
- Email alerts
5. Performance Tracking & Analytics
- Delivery rate
- Reply rate
- YES-reply conversions
- Opt-out rate
- Message-level performance
6. Dedicated Support & Quality Control
- Dedicated Project Manager
- Supervisor as your Single Point of Contact
- Shared Quality Control Team
- Daily productivity and performance reports
- Ongoing script optimization based on reply patterns
7. 24/7 System Availability
- Around-the-clock SMS delivery
- Real-time reply routing
- Zero downtime during peak hours
Pre-designed campaign pricing is available on their pages
Email/PDF Generation
Prospect data provided. Opt-in emails only
# of emails
1000
1,000-2,500
2,500+
Costs per email/PDF generation
$0.10 each
$0.05 each
$0.04 each
Print letter/envelope
Prospect data provided
# of letters
1000-5000
5,001-10,000
10,001-20,000
20,001-40,000
40,001+
Cost per letter
$1.15 each
$1.13 each
$0.95 each
$0.87 each
$0.83 each
Print self-mailer
Prospect data provided
# of letters
1000-5000
5,001-10,000
10,001-20,000
20,001-40,000
40,001+
Costs per letter
$1.05 each
$1.00 each
$0.90 each
$0.83 each
$0.78 each
Print and mail includes duplex printing on premium glossy paper, a promotional message on an envelope or self-mailer, posage, and mailing
Print campaigns
Letters with envelope
Trigger leads
# of letters
500-1000
1,000-2,500
2,500-10,000
10,000+
20,000+
Costs per letter
$1.60 each
$1.45 each
$1.30 each
$1.15 each
$1.075 each
Pre-Screen leads
# of letters
500-1000
1,000-2,500
2,500-10,000
10,000+
20,000+
Costs per letter
$1.50 each
$1.35 each
$1.25 each
$1.05 each
$1 each
Demographic leads
# of letters
500-1000
1,000-2,500
2,500-10,000
10,000+
20,000+
Costs per letter
$1.45 each
$1.30 each
$1.20 each
$1.00 each
$.91 each
Self-Mailer
Trigger leads
# of letters
500-1000
1,000-2,500
2,500-10,000
10,000+
20,000+
Costs per letter
$1.50 each
$1.35 each
$1.15 each
$1.05 each
$1.02 each
Pre-Screen leads
# of letters
500-1000
1,000-2,500
2,500-10,000
10,000+
20,000+
Costs per letter
$1.40 each
$1.25 each
$1.05 each
$0.947 each
$0.914 each
Demographic leads
# of letters
500-1000
1,000-2,500
2,500-10,000
10,000+
20,000+
Costs per letter
$1.35 each
$1.20 each
$0.95 each
$0.892 each
$0.861 each