Campaign Execution Overview
1to1 Mortgage delivers a fully automated, compliant, and data‑driven email + SMS outreach system that turns homeowner data into high‑engagement conversations — without manual dialing, agents, or guesswork.
1. Data Ingestion & Script Generation
Your homeowner file is transformed into personalized email + SMS sequences.
Lead ingestion
Dynamic script generation
Credit‑based personalization
Each homeowner receives a unique, compliant, data‑driven script aligned with their credit profile and loan indicators.
2. Compliance & Deliverability Optimization
Our compliance layer applies all required regulatory and carrier requirements before any message is sent.
- A2P 10DLC registration
- Email deliverability optimization
- Opt‑out automation
- Prescreened offer disclosures
This ensures your campaigns remain compliant and reliably reach the homeowner’s device.
3.Automated Email + SMS Delivery
Our delivery engine sends your sequences using intelligent automation:
Time‑zone‑aware scheduling
Multi‑touch email + SMS sequencing
Personalized tokens (credit, debt, loan type, benefits)
Automated follow‑ups at 2 hours, next morning, and 48 hours
4. Real-Time Reply Routing
Every YES reply is instantly routed to your preferred destination through our routing system:
Direct phone number
CRM or LOS
Email alerts
Automated follow‑up messages can also be triggered based on reply type.
5. Performance Tracking & Analytics
Real‑time and daily reporting includes:
- Delivery rate
- Reply rate
- YES‑reply conversions
- Opt‑out rate
- Message‑level performance
You receive daily summaries showing engagement, conversions, and optimization opportunities.
6. Dedicated Support & Quality Control
Your campaign includes:
- Dedicated Project Manager
- Supervisor as your Single Point of Contact
- Shared Quality Control Team
- Daily productivity and performance reports
- Ongoing script optimization based on reply patterns
7. 24/7 System Availability
Our system runs continuously, ensuring:
Around‑the‑clock email + SMS delivery
Real‑time reply routing
Zero downtime during peak hours
Pre-designed campaign pricing is available on their pages
Email/PDF Generation
Prospect data provided. Opt-in emails only
# of emails
1000
1,000-2,500
2,500+
Costs per email/PDF generation
$0.10 each
$0.05 each
$0.04 each
Print letter/envelope
Prospect data provided
# of letters
1000-5000
5,001-10,000
10,001-20,000
20,001-40,000
40,001+
Cost per letter
$1.15 each
$1.13 each
$0.95 each
$0.87 each
$0.83 each
Print self-mailer
Prospect data provided
# of letters
1000-5000
5,001-10,000
10,001-20,000
20,001-40,000
40,001+
Costs per letter
$1.05 each
$1.00 each
$0.90 each
$0.83 each
$0.78 each
Print and mail includes duplex printing on premium glossy paper, a promotional message on an envelope or self-mailer, posage, and mailing
Print campaigns
Letters with envelope
Trigger leads
# of letters
500-1000
1,000-2,500
2,500-10,000
10,000+
20,000+
Costs per letter
$1.60 each
$1.45 each
$1.30 each
$1.15 each
$1.075 each
Pre-Screen leads
# of letters
500-1000
1,000-2,500
2,500-10,000
10,000+
20,000+
Costs per letter
$1.50 each
$1.35 each
$1.25 each
$1.05 each
$1 each
Demographic leads
# of letters
500-1000
1,000-2,500
2,500-10,000
10,000+
20,000+
Costs per letter
$1.45 each
$1.30 each
$1.20 each
$1.00 each
$.91 each
Self-Mailer
Trigger leads
# of letters
500-1000
1,000-2,500
2,500-10,000
10,000+
20,000+
Costs per letter
$1.50 each
$1.35 each
$1.15 each
$1.05 each
$1.02 each
Pre-Screen leads
# of letters
500-1000
1,000-2,500
2,500-10,000
10,000+
20,000+
Costs per letter
$1.40 each
$1.25 each
$1.05 each
$0.947 each
$0.914 each
Demographic leads
# of letters
500-1000
1,000-2,500
2,500-10,000
10,000+
20,000+
Costs per letter
$1.35 each
$1.20 each
$0.95 each
$0.892 each
$0.861 each