SMS script
Message 1 — Opener
Hi Corey, this is 1to1 Mortgage. Based on an analysis of your mortgage profile, you may qualify for options that could lower your monthly expenses or give you access to a large amount of cash.
Message 2 — Required Prescreen Disclosure
Information from your TransUnion credit report was used for this offer. To stop prescreened offers, call 1-888-567-8688 or visit optoutprescreen.com. Reply STOP to opt out.
Message 3 — Benefit Summary
You may qualify for options like: • Cash-out refinance — pay off all debt + keep the same payment while pulling out [[cash_on_hand_3]] + • Debt-consolidation — reduce monthly expenses by about [[rt_savings_1]] a month • No-cost option — save roughly [[rt_savings_2]] a month • Second loan/HELOC — replace the monthly payment of [[rev_based_loan_payment_4]] you’re paying on debt with a [[second_cash_on_hand_4]] loan
Message 4 — Call to Action
“Want me to connect you with a licensed 1to1 Mortgage agent who can review your exact numbers and show which option benefits you most?”
C. Full Branching Logic (YES / NO / MAYBE / QUESTIONS / STOP)
This is the complete automation tree you’ll use inside MagicBlocks or any SMS
platform.
IF Reply = YES → High-Intent Lead
Message: “Great — I’ll have a licensed 1to1 Mortgage agent review your exact numbers and reach out. Are you available now or later today?”
Next step: → Route to agent → agent notification → Log lead as “Hot / Prescreened YES”
IF Reply = NO → Soft Exit
Message: “No problem — if anything changes, just text ‘review’ anytime and I’ll send your updated options.”
Next step: → End conversation → Tag as “Not Interested”
IF Reply = MAYBE / UNSURE / “What’s this about?”
Message: “It’s a quick review of your mortgage profile to show you options that may lower expenses or give you access to cash. Want me to send your exact
numbers?”
Next step: → If YES → route to agent → If NO → soft exit → If more questions → continue below
IF Reply = “How did you get my info?”
Message: “This is a prescreened offer of credit based on information from your TransUnion credit report. All messages include the required FCRA disclosure. Want me to send your exact numbers?”
IF Reply = “What do I qualify for?”
Message: “Based on your credit profile, you may qualify for cash-out, debt consolidation, no-cost refinance, or a second-loan/HELOC. Want me to connect you with a licensed 1to1 Mortgage agent to review your exact numbers?”
IF Reply = STOP (or STOP-like keywords)
Message: “You’ve been opted out. You will no longer receive messages from 1to1 Mortgage.”
Next step: → Add to internal suppression list → Required by carriers
IF No Response → Automated Follow-Ups
Follow-Up #1 (2 hours later): “Still happy to show you your exact numbers whenever you’re ready.”
Follow-Up #2 (Next morning): “Text ‘review’ anytime and I’ll send your updated options.”
Follow-Up #3 (48 hours later): “Your credit-based options are still available. Reply YES if you’d like a licensed 1to1 Mortgage agent to review your numbers.”
Pre-designed campaign pricing is available on their pages
Email/PDF Generation
Prospect data provided. Opt-in emails only
# of emails
1000
1,000-2,500
2,500+
Costs per email/PDF generation
$0.10 each
$0.05 each
$0.04 each
Print letter/envelope
Prospect data provided
# of letters
1000-5000
5,001-10,000
10,001-20,000
20,001-40,000
40,001+
Cost per letter
$1.15 each
$1.13 each
$0.95 each
$0.87 each
$0.83 each
Print self-mailer
Prospect data provided
# of letters
1000-5000
5,001-10,000
10,001-20,000
20,001-40,000
40,001+
Costs per letter
$1.05 each
$1.00 each
$0.90 each
$0.83 each
$0.78 each
Print and mail includes duplex printing on premium glossy paper, a promotional message on an envelope or self-mailer, posage, and mailing
Print campaigns
Letters with envelope
Trigger leads
# of letters
500-1000
1,000-2,500
2,500-10,000
10,000+
20,000+
Costs per letter
$1.60 each
$1.45 each
$1.30 each
$1.15 each
$1.075 each
Pre-Screen leads
# of letters
500-1000
1,000-2,500
2,500-10,000
10,000+
20,000+
Costs per letter
$1.50 each
$1.35 each
$1.25 each
$1.05 each
$1 each
Demographic leads
# of letters
500-1000
1,000-2,500
2,500-10,000
10,000+
20,000+
Costs per letter
$1.45 each
$1.30 each
$1.20 each
$1.00 each
$.91 each
Self-Mailer
Trigger leads
# of letters
500-1000
1,000-2,500
2,500-10,000
10,000+
20,000+
Costs per letter
$1.50 each
$1.35 each
$1.15 each
$1.05 each
$1.02 each
Pre-Screen leads
# of letters
500-1000
1,000-2,500
2,500-10,000
10,000+
20,000+
Costs per letter
$1.40 each
$1.25 each
$1.05 each
$0.947 each
$0.914 each
Demographic leads
# of letters
500-1000
1,000-2,500
2,500-10,000
10,000+
20,000+
Costs per letter
$1.35 each
$1.20 each
$0.95 each
$0.892 each
$0.861 each